Management: Collection of Scientific Papers
Management: Collection of Scientific Papers
ISSN 2415-3206
DOI: 10.30857/2415- 3206
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Author

Olena Cherniavska

Kyiv National University of Technologies and Design

01011, 2 Mala Shyianovska Str., Kyiv, Ukraine

https://orcid.org/0000-0001-9819-578X

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open access

Keywords: conceptual basis; formation and implementation of marketing strategy; innovative development of enterprises; digitalization; personalization; digital brand; agile (iterative) approach; digital technologies; branding; innovative opportunities; competitiveness

The conceptual basis for the formation and implementation of the marketing strategy for the innovative development of enterprises in digitalization conditions

Olena Cherniavska , Ivan Holovachov

https://doi.org/10.30857/2415-3206.2023.2.5

Suggested citation

Cherniavska , О., & Holovachov , I. (2023). The conceptual basis for the formation and implementation of the marketing strategy for the innovative development of enterprises in digitalization conditions. Management: Collection of Scientific Papers, 22(2), 61-73. https://doi.org/10.30857/2415-3206.2023.2.5
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  • 22.11.2023
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  • Management: Collection of Scientific Papers - Vol. 22, No. 2, 2023