Management: Collection of Scientific Papers
Management: Collection of Scientific Papers
ISSN 2415-3206
DOI: 10.30857/2415- 3206
Submit an article

Author

Olena Ievseitseva

Kyiv National University of Technologies and Design

01011, 2 Mala Shyianovska Str., Kyiv, Ukraine

https://orcid.org/0000-0001-6079-2968

All articles

open access

Keywords: marketing innovations; competitiveness management; business environment; company success; consumers; optimization of marketing processes; competitive advantages; innovative approaches; adaptation to changes

The importance of marketing innovations as the basis of management of the enterprise’s competitiveness

Olena Ievseitseva , Oleksandr Mihalatii

https://doi.org/10.30857/2415-3206.2023.2.7

Suggested citation

Ievseitseva , О., & Mihalatii , О. (2023). The importance of marketing innovations as the basis of management of the enterprise’s competitiveness. Management: Collection of Scientific Papers, 22(2), 85-95. https://doi.org/10.30857/2415-3206.2023.2.7
Read more
  • 22.11.2023
  • 379 Views
  • Management: Collection of Scientific Papers - Vol. 22, No. 2, 2023