Management: Collection of Scientific Papers
Management: Collection of Scientific Papers
ISSN 2415-3206
DOI: 10.30857/2415- 3206
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Author

Yuri Gorodetsky

Kyiv National University of Technologies and Design

01011, 2 Mala Shyianovska Str., Kyiv, Ukraine

https://orcid.org/0000-0003-3555-8234

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open access

Keywords: predictive analysis; marketing; pricing; business development; marketing strategies; marketing tactics

Fundamental principles of predictive analytics in marketing

Yuri Gorodetsky

https://doi.org/10.30857/2415-3206.2023.2.1

Suggested citation

Gorodetsky, Yu. (2023). Fundamental principles of predictive analytics in marketing. Management: Collection of Scientific Papers, 22(2), 9-21. https://doi.org/10.30857/2415-3206.2023.2.1
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  • 22.11.2023
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  • Management: Collection of Scientific Papers - Vol. 22, No. 2, 2023