Management: Collection of Scientific Papers
Management: Collection of Scientific Papers
ISSN 2415-3206
DOI: 10.30857/2415- 3206
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Vol. 22, No. 2, 2023

  • 21.12.2023

Management: Collection of Scientific Papers

ISSN (print) 2415-3206

Publisher: Kyiv National University of Technologies and Design

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Fundamental principles of predictive analytics in marketing

Keywords: predictive analysis; marketing; pricing; business development; marketing strategies; marketing tactics

Yuri Gorodetsky

https://doi.org/10.30857/2415-3206.2023.2.1

Suggested citation

Gorodetsky, Yu. (2023). Fundamental principles of predictive analytics in marketing. Management: Collection of Scientific Papers, 22(2), 9-21. https://doi.org/10.30857/2415-3206.2023.2.1
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  • 22.11.2023
  • 419 Views
  • Management: Collection of Scientific Papers - Vol. 22, No. 2, 2023
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Production activity as management in the socio-cultural sphere

Keywords: production; manager; management; production activity; culture; show business; socio-cultural sphere

Serhii Matiash

https://doi.org/10.30857/2415-3206.2023.2.2

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Matiash , S. (2023). Production activity as management in the socio-cultural sphere. Management: Collection of Scientific Papers, 22(2), 22-30. https://doi.org/10.30857/2415-3206.2023.2.2
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  • 22.11.2023
  • 390 Views
  • Management: Collection of Scientific Papers - Vol. 22, No. 2, 2023
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Management of the innovative provisioning process quality of tourist and hotel-restaurant business services

Keywords: tourism and hotel and restaurant business; quality of services; innovations; communications; management; service; digital technologies; Internet of things; blockchain

Olena Stepanova , Oleksii Tonkykh

https://doi.org/10.30857/2415-3206.2023.2.3

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Stepanova , О., & Tonkykh , О. (2023). Management of the innovative provisioning process quality of tourist and hotel-restaurant business services. Management: Collection of Scientific Papers, 22(2), 31-47. https://doi.org/10.30857/2415-3206.2023.2.3
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  • 22.11.2023
  • 393 Views
  • Management: Collection of Scientific Papers - Vol. 22, No. 2, 2023
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Integrative approach and clusterization as elements of effective tourism industry management in the conditions of sustainable development

Keywords: integration approach; clustering; effective management; tourism industry; sustainable development; tourism product; competitiveness; tourism potential; tourism cluster; concept; tourism system

Oleksandra Olshanska , Polina Puzyrova , Oleg Shevchenko

https://doi.org/10.30857/2415-3206.2023.2.4

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Olshanska , О., Puzyrova , P., & Shevchenko , О. (2023). Integrative approach and clusterization as elements of effective tourism industry management in the conditions of sustainable development. Management: Collection of Scientific Papers, 22(2), 48-60. https://doi.org/10.30857/2415-3206.2023.2.4
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  • 22.11.2023
  • 400 Views
  • Management: Collection of Scientific Papers - Vol. 22, No. 2, 2023
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The conceptual basis for the formation and implementation of the marketing strategy for the innovative development of enterprises in digitalization conditions

Keywords: conceptual basis; formation and implementation of marketing strategy; innovative development of enterprises; digitalization; personalization; digital brand; agile (iterative) approach; digital technologies; branding; innovative opportunities; competitiveness

Olena Cherniavska , Ivan Holovachov

https://doi.org/10.30857/2415-3206.2023.2.5

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Cherniavska , О., & Holovachov , I. (2023). The conceptual basis for the formation and implementation of the marketing strategy for the innovative development of enterprises in digitalization conditions. Management: Collection of Scientific Papers, 22(2), 61-73. https://doi.org/10.30857/2415-3206.2023.2.5
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  • 22.11.2023
  • 377 Views
  • Management: Collection of Scientific Papers - Vol. 22, No. 2, 2023
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Prospects for the development of the agricultural sector of Ukraine in the conditions of post-war recovery

Keywords: agro-industrial sector; agriculture; agro-food chains; global agro-food chains; post-war recovery

Natalia Gavkalova

https://doi.org/10.30857/2415-3206.2023.2.6

Suggested citation

Gavkalova , N. (2023). Prospects for the development of the agricultural sector of Ukraine in the conditions of post-war recovery. Management: Collection of Scientific Papers, 22(2), 74-84. https://doi.org/10.30857/2415-3206.2023.2.6
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  • 22.11.2023
  • 520 Views
  • Management: Collection of Scientific Papers - Vol. 22, No. 2, 2023
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The importance of marketing innovations as the basis of management of the enterprise’s competitiveness

Keywords: marketing innovations; competitiveness management; business environment; company success; consumers; optimization of marketing processes; competitive advantages; innovative approaches; adaptation to changes

Olena Ievseitseva , Oleksandr Mihalatii

https://doi.org/10.30857/2415-3206.2023.2.7

Suggested citation

Ievseitseva , О., & Mihalatii , О. (2023). The importance of marketing innovations as the basis of management of the enterprise’s competitiveness. Management: Collection of Scientific Papers, 22(2), 85-95. https://doi.org/10.30857/2415-3206.2023.2.7
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  • 22.11.2023
  • 379 Views
  • Management: Collection of Scientific Papers - Vol. 22, No. 2, 2023
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The innovative marketing management systems in digitalization conditions

Keywords: innovative systems; marketing management; digitalization; digital technologies; marketing strategies; digital transformation; artificial intelligence; company development vector; CRM systems; automation of marketing processes; target audience

https://doi.org/10.30857/2415-3206.2023.2.8

Suggested citation

(2023). The innovative marketing management systems in digitalization conditions. Management: Collection of Scientific Papers, 22(2), 96-106. https://doi.org/10.30857/2415-3206.2023.2.8
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  • 22.11.2023
  • 409 Views
  • Management: Collection of Scientific Papers - Vol. 22, No. 2, 2023
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Methodological approaches to assessing the competitiveness of hospitality establishments

Keywords: competitiveness; hospitality establishments; methodology; evaluation criteria; industry analysis; customer satisfaction; service quality; innovation; sustainability

Ganna Kuvika

https://doi.org/10.30857/2415-3206.2023.2.9

Suggested citation

Kuvika , G. (2023). Methodological approaches to assessing the competitiveness of hospitality establishments. Management: Collection of Scientific Papers, 22(2), 107-120. https://doi.org/10.30857/2415-3206.2023.2.9
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  • 22.11.2023
  • 417 Views
  • Management: Collection of Scientific Papers - Vol. 22, No. 2, 2023
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Problems of professional burnout of scientific and pedagogical workers institutions of higher education in the conditions of war and ways to solve them

Keywords: higher education institutions; scientific and pedagogical workers; prevention of professional burnout; stress; stress resistance; spiritual burnout; physical burnout; moral burnout; martial law; therapy

Liudmyla Hanushchak-Yefimenko, Liudmyla Halavska, Oleksii Baula , Svitlana Arabuli

https://doi.org/10.30857/2415-3206.2023.2.10

Suggested citation

Hanushchak-Yefimenko, L., Halavska, L., Baula , О., & Arabuli , S. (2023). Problems of professional burnout of scientific and pedagogical workers institutions of higher education in the conditions of war and ways to solve them. Management: Collection of Scientific Papers, 22(2), 121-132. https://doi.org/10.30857/2415-3206.2023.2.10
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  • 22.11.2023
  • 408 Views
  • Management: Collection of Scientific Papers - Vol. 22, No. 2, 2023
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Features preparation of the project manager in the architecture and construction industry

Keywords: architecture and construction industry; manager; project; management decisions; risks; construction technologies; construction standards and regulations; architectural and engineering solutions

Dmytro Makatora , Oleksii Yashchenko , Ruslan Kubanov

https://doi.org/10.30857/2415-3206.2023.2.11

Suggested citation

Makatora , D., Yashchenko , О., & Kubanov , R. (2023). Features preparation of the project manager in the architecture and construction industry. Management: Collection of Scientific Papers, 22(2), 133-150. https://doi.org/10.30857/2415-3206.2023.2.11
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  • 22.11.2023
  • 473 Views
  • Management: Collection of Scientific Papers - Vol. 22, No. 2, 2023
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Didgitalization and international access to finance

Keywords: digitalization; innovation; transformation; banking; financial services; information technologies; internet banking; financial institutions

Volodymyr Shevchenko

https://doi.org/10.30857/2415-3206.2023.2.12

Suggested citation

Shevchenko, V. (2023). Didgitalization and international access to finance. Management: Collection of Scientific Papers, 22(2), 151-156. https://doi.org/10.30857/2415-3206.2023.2.12
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  • 22.11.2023
  • 444 Views
  • Management: Collection of Scientific Papers - Vol. 22, No. 2, 2023